Today Google announced the new algorithm as per Reuters post here.
Official key takeaways so far:
it is the company’s effort to match the meaning of queries with that of documents on the Internet
– erm, not really surprising
the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google
– Now that’s interesting – in the past I felt sometimes that when they announced an update – I could actually see rankings fluctuate a week before. A month before – hmm, time to go through some keyword ranking position reports and see if roughly a month ago there were any strange movements.
See that spike? That’s 17th – roughly a week ago.. Hmm.