Just announced: Google’s ‘scarlet letter’for sites not on HTTPS

Google will soon start highlighting unsecure websites in Google Chrome using a warning on the address bar.

According to Vice.com, “during a presentation at the Usenix Enigma security conference in San Francisco, Google pushed the proposal out in the open with much more fanfare, and gave a sneak peek of how it’s going to look. (You can see the little red “x” on the padlock in the URL bar.)”.

I can’t foresee a huge impact this will have unless the awareness of it increases.
There are no statistics on how many people actually look there for the usual security icon.

It’s yet another step by Google to ensure more sites are moving to secure servers, using https protocol rather than http (unsecure).

If it’s not in your 2016 plans to go secure, this may aid the argument.

Google’s next move could be to highlight secure sites in search results in the future, or boost their rankings.

If you need any help with moving your site to https, get in touch.

sources: Bill Hartzer, Vice.

Hummingbird Google Update September 26th Google’s New Algorithm

Today Google announced the new algorithm as per Reuters post here.

Official key takeaways so far:

it is the company’s effort to match the meaning of queries with that of documents on the Internet

– erm, not really surprising

the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google

– Now that’s interesting – in the past I felt sometimes that when they announced an update – I could actually see rankings fluctuate a week before. A month before – hmm, time to go through some keyword ranking position reports and see if roughly a month ago there were any strange movements.
mozcast hummingbird
See that spike? That’s 17th – roughly a week ago.. Hmm.
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Penguin 4 – it’s here. The new Google Update Penguin May 2013

The time has come for all the bad links to go and burn in hell. Not only that, they’ll come back and drag you into it too.

This blog post from one of a few decent digital agencies out there explains pretty much what you could’ve done that you haven’t done that you should’ve done: http://www.aimclearblog.com/2013/05/20/why-seo-link-builders-are-dead-without-paid-organic-social-content-distribution/

The official update from SER is here.

Deep dive into analysis by Glenn Gabe, definitely a recommended read:
http://www.hmtweb.com/marketing-blog/penguin-2-initial-findings/

Let’s go sleep now and wake up tomorrow to many green arrows pointing north. [I’ll update this post once more information on the update is available to me]

The mysterious Google update on January 17th 2013

Many in the SEO community noticed the fluctuation of the rankings on Thursday January 17th 2013 – particularly in the UK. This reminded me of the Google flux before Christmas where Google confirmed Panda update a few days after it happened. Similarly this time flux happens and a few days later Google confirms a Google Panda update. I have a feeling this is how it’s going to be in 2013.

Having seen some comments (including some particularly recognised SEOs like Pete Meyers) I decided to document the January 2013 Google updates (or the noticable flux) in this blog post.
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