Project Management Software for SEO – My Choice

I used to be a sole base camp user when it came to managing the monthly SEO work flow in the past. At some point as the team and projects grew (partly due to incorporating more RCS into our strategies) I realised I needed a more robust and easier to manage tool. I’ve spent a few days testing project management systems like Basecamp, Asana, Strikebase and Wrike and below are my thoughts on these and reasons for using the software I chose in the end. I hope you find it useful and maybe it will convince you to change the way you manage your SEO projects too. I never heard of Wrike before, or of Strikebase, and each for me was way better than Basecamp or Asana.

Let’s start off with Basecamp.

For me it became really too basic when the projects involved more members of the team and different types of tasks. What killed it for me is lack of ability to mark progress of a task.
Pros: user friendly, basic, reliable
Cons: lacks advanced features

Then there was Asana

I tried it only for a bit, but found it haven’t solved any issues I was facing. It was basically like slightly better base camp. I realised that it’s not only general task/project management that I was after, it was the ability to view all the projects easily on a monthly progress chart. Whether it’s per project or per staff member and Asana didn’t solve that for me.
Pros: slightly more advanced and function-rich than Basecamp
Cons: no Gantt chart

Then there was a twitter recommendation after a short conversation with tad about the project management software – Strikebase.

Here's what Strikebase looks like

Here’s what Strikebase looks like


I really liked the communication and social feel that it has to it. At that time the pricing structure wasn’t that good for our size (this has been since updated in response to client feedback).
They also didn’t have the Gantt chart I was after. It was equally good for me as Basecamp or Asana would be, but just not good enough at that time.
Pros: extra communication functionality
Cons: (again) no Gantt chart.



Wrike's Dynamic Gantt Chart

Wrike’s Dynamic Gantt Chart

Now that was a revelation, I found that Wrike allows my staff to input tasks as easily as they would in Basecamp. At the same time I was able to edit them, put in a time frame and set necessary deadlines and priorities. That was a real breakthrough and it did everything I needed it to do. So far (two weeks now) I can’t find anything wrong with it.
Pros: everything? (as silly as that may sound)
Cons: some found the interface a bit too complex (only a small number though!)

In conclusion, if you’re after something really basic, Basecamp is probably good enough. If you’d like to try something new and decent then give Strikebase a go.
If you’re in a similar situation to me and require something more advanced then go with Wrike.

Comments ( 3 )
  • Adam says:

    Thanks for the review Krystian…oh and happy Birthday..We were using basecamp for a while, but it just wasn’t cutting it. Currently using a combination of Google docs and white boards…will pass on your post and probably give Wrike a try.

  • Alicia says:

    Great article Krystian. What do you think about Trello? I use both Trello and Asana but I will give Wrike a try.

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