I’m Krystian.

Strategic SEO Consultant London

Are you tired of SEO consultants trying to sell you a cat in a bag? Using dodgy techniques or not communicating to show you the results of their work clearly?

Book a free call with me and find out how it is to work with someone who works on performance basis, communicates with you weekly and stays accountable and delivers on time, on value, week in week out to provide you a great ROI on SEO.
Book a FREE SEO consulting call
SEO Strategy
I specialise in developing and executing full scale, results focused and fully bespoke SEO strategies. Knowing your competitors, defining a strong direction for your content and executing the project systematically is that drives long term, sustainable growth.
Intent And Action Focus
Intent of each page and the desired action of a user underpin all of the keyword research and onsite SEO. Google reviews each page and its purpose and whether it satisfies a user on the visit. Meeting this criteria is key to ranking any page.
Frequent SEO Tests
Weekly / biweekly testing of various changes and elements is the best way to find what’s working quickly. Then delivering larger scale changes can be based on these tried and tested types of SEO onsite content/technical changes.

My Clients

Over 14 Years of SEO Consulting Experience

I’ve been devising and managing successful SEO strategies and campaigns for leading brands, startups and rising stars for 14 years. I first developed my skills working agency side (leading SEO departments in some of the best digital marketing agencies in UK), before establishing my reputation as an international SEO consultant.

I’ve worked with multiple businesses helping them upskill internal teams, running training sessions, and providing support with processes and documentation. I also help smaller businesses with my SEO consulting – focusing on the business priorities to maximise every budget and deliver great results with quantifiable ROI every time.

Contact me at krystian@newtide.agency

Book a free SEO consultation call

Arrange a free, no strings attached SEO consultation. I’ll look at your site and respond to your specific questions, on a 20 minute call. If you’d like to work together after that, great. If not – no hard feelings, I’m happy to help and take a chance on that.

Can't complete the captcha? No problem, email me at 
krystian( at ) newtide.agency
Arrange your free SEO consultation call


Great SEO knowledge and can see the bigger picture

We have worked with Krystian for nearly 3 years now and his SEO support is extremely valuable to us at OCO Glasses (ocoglasses.co.uk). He managed a successful Magento site migration for us and also we've had some great success so far with some important keywords. For example, we're now on the first page of Google results for the keyword "DITA Sunglasses". He also has great general marketing knowledge, is highly organised and can see the bigger picture. He's also a great guy and very easy to work with! I highly recommend Krystian.
Adam Harris

Great SEO with experience

Krystian is a great guy to work with. We hired him over a year ago when we needed someone with experience to take care of the SEO for our new brand. Within a year, we are now on page one with some major keywords. Fully recommended.
Bruce Cat

Krystian continues to deliver fantastic results with 100% transparency.

Having come from an agency background, I have worked with multiple SEO freelancers all off differing approaches and experience. When choosing a freelancer to assist our SEO efforts, I went about this with extreme caution. I met with and worked with Krystian over the past 18 months on a few projects and 100% trust him, he delivers great results and is transparent. His knowledge and approach is very current and he's incredibly strategic. More importantly he's a really nice guy to work for and we will continue to use him as our sole SEO consultant.
Nikki Laker - Marketing Manager

Highly Recommended

Krystian is detail oriented, diligent and very good at what he does. He is a good communicator and delivers on his promise, highly recommended!

A definite recommendation of Krystian

Krystian has been excellent in helping our company's website recover from a Google penalty where larger agencies failed. He has excellent knowledge, applies it to great effect and is keen to learn new industries. He's also very approachable and has no problems sharing what he is doing and how he feels is the best way to move forward. We will continue our relationship with Krystian as he has brought us results; and he's a nice guy too.
Alex Gray

I've worked with Krystian on a number…

I've worked with Krystian on a number of different projects and can highly recommend his services. He really knows his stuff when it comes to SEO and digital marketing and has an energy and enthusiasm that makes him a joy to work with.
Chris Hutty

Superb Service!

I have worked with Krsytian on a number of projects. He is very professional, polite and above all else brilliant at what he does. He has worked on campaigns for us that are both big and small and delivers each and every time. Highly recommended :-)
Alex Sebuliba

Strongly Recommend his services.

Very professional approach and went above and beyond to help us achieve our SEO objectives. Reliable and transparent which has enabled us to continue to work on multiple projects, professionally and personally.
Kyle Bradnum

Krystian is a great SEO

Krystian is a great SEO, a long time industry influencer and he's always impressed me with his SEO knowledge and expertise.
Chris Marsh

One of the best for SEO

I've been working with Krystian on several projects and am always impressed by his vast knowledge of SEO and analytical skills. What I like about Krystian is that he values quality. He might not be the cheapest option, but he's definitely one of the best. So for anyone who's serious about SEO, I can highly recommend Krystian!
Tim de Vries

Highly recommended for SEO

Krystian has been working on restoring our website position in google after it dropped considerably when we employed a small SEO agency for the previous 8 months. The agency just kept reassuring us that things would improve but they never did. Krystian has now regained our positions and is very easy to work with. Most of all he is transparent, demonstrating the work he has put in and recording all of the changes he makes, demonstrating the improvements of the website rankings. I would highly recommend him.

Working with Krystian is great

Working with Krystian is great, he is responsive, follows latest Google trends and always strives to deliver value. He is very dedicated and cares about the results of his campaigns, I definitely recommend him.
Alex Pickles

A selection of the key SEO tools I use

As seen on:

Bespoke SEO Strategy
I don’t offer any pre-packaged services. Every SEO strategy, every consultancy session or project is fully bespoke to you, based on your business needs and your current online visibility and challenges. My SEO consulting services are always tailored to each businesses’ needs.

Every business is different and every single time I analyse rankings or review the Google Search Console and look for 301 or 404 errors, I find different scenarios. It’s only natural that every business will thus require a different approach. A good SEO strategy should be based on your particular situation and the tools used to execute it and tactics that compose it, will differ.
Website Migration / Move
I’ve managed many migrations of large and complex websites. I’ve got a proven process and majority of clients not only didn’t lose traffic post migration, but ended up with more visits to their site.

The key points to note is that in every migration, whether it’s from domain to domain or from one website structure to another, there is a set of steps that should be followed. This shouldn’t be neglected as many migrations go wrong and result in a loss of visibility.
Loss Of Traffic/rankings
During my SEO consultant career I’ve helped many businesses which have faced a loss in website traffic in the past, to identify, remedy and restore the website to old levels of visibility online and leads.

Everyone involved in running a website should use a rank tacking tool. This way you record valuable data which is a life saver in cases of any penalties or losses in traffic.
Keyword Research
I provide full keyword research that comes accompanied by a content plan for any new pages or changes required. The keywords come with seasonality, categories and intent identified and analysed.

Nowadays the correct approach to this involves tagging keywords into purchase stages and grouping them into topics. This adds an even further layer of data which assists in composing a solid content and SEO strategy.
Google Algorithm Problems
For anyone experiencing a drop in traffic that can be related to a penalty. I consult and help companies to find out which penalty it is most likely and what steps are required to get out of it.

Sometimes Google Algorithms may only ‘pull you back’ on some of the pages or keywords. Investigations into this area are really complex and involve digging into a lot of SEO data. Sometimes they may involve misuse of Schema, too.
Technical SEO Audits
These range from top line (for businesses on limited budgets) to more in-depth, covering ecommerce sites, mobile SEO, site speed and more.

During technical auditing I use Screaming Frog and Sitebulb as my main tools of choice. I recommend using them to scan the site to get the best idea for what exactly you’ve got on it and what the structure and markup are.

What's My SEO Consulting Process?

At the very start of the engagement I review your situation, the landscape and get an understanding of the limitations in place that may be holding your website back from ranking well.

I then review the competitors and create a gap analysis and present the findings to you, to agree on the direction.

We then execute the campaign on ongoing basis.

How Do I Work With SEO Clients?

I aim to be as flexible as possible, I prefer to run weekly or at the least, biweekly conference calls with screen sharing, where we can go over the newest findings and results.

Having these weekly touch points enables me to be fully accountable for the results of my work with you. I use Trello for project management and various SEO tools, outputs and insights from which I will share with you.

I don’t have any long term contracts, working with me is on month-by-month basis.

My Own SEO Plugin: FAQ Schema

To the right you can find my own SEO plugin: Free FAQ Schema For Pages and Posts (yes, catchy name, I know).

It enables you to display FAQ Schema on any page or post (duh) – which is useful if you want to let Google know that your questions and answers are valuable, and believe me, you want to let them know.

The benefits range from just being ‘good’ in Google’s books by improving quality signals on your site to gaining more landscape visibility on Google’s search results.

– Nikki Laker, review via TrustPilot

What is SEO?

SEO is a process of improving visibility of a website on a search engine. For most, with a goal of generating more leads and sales.
SEO stands for search engine optimisation.


With organic and SEO the more you invest the longer you future proof your visibility and the wider you grow in search results.
With paid what you put in each month results in instant results and instant traffic, but doesn’t improve your long term ROI. SEO does.


Search engine marketing is a combination of tactics to market a website, it includes SMM – social media management, but is not limited to it.
SEO relies on organic traffic, SMM relies on Instagram or Facebook, while SEM uses a mix of these and paid media.


Search Engine Optimisation is a continuous process and the ROI grows with time. The longer you practice it and the more google trusts your expertise and the ability of your website to provide useful information, the better ROI you’ll enjoy. Search Engine Optimisation also integrates really well into other practices and the costs aren’t high to get started, especially if you hire an SEO freelancer.


If your website lost traffic or you’re struggling to improve your visibility, i recommend getting help. Similarly, you don’t go to a personal trainer if you don’t need help with working out.


I provide continuous recommendations for your website and your rankings. I review you vs competitors and check the site for technical issues. There are many activities involved, but the overall idea is this.


In most cases yes. Size doesn’t matter. As long as you have a website that used to or is generating leads, in majority of cases i can help boost them. It’s all about having realistic expectation though.


As always, it depends on your situation. If you’re London based – and you rely on local traffic from regional keywords, then a good strategy, with citation building and onsite Search Engine Optimisation results are achievable most of the time. I prefer to work remotely as it allows the most freedom and most productive, stress-free environment.


Technical SEO is a practice involving improving your website for users and search engines, from the technical standpoint. Making it faster, better structured and marked up for the bots.


On-site SEO is the part of SEO that happens on the website itself, within full control of the web developer.


Off-site SEO is everything that happens outside of the website - so linking to it, citations, social media and brand signals.


More and more queries transfer from being desktop first, to mobile first. That's why also mobile web design and the 'mobile first' practice are gaining in importance. Google's bots also crawl mobile versions of the site primarily these days and use them for rankings.


Mobile first is an approach to building websites for mobile devices and then scaling them up for desktop and larger screens. This ensures that any website is great for mobile (and mobile SEO).


ASO is 'app store optmisation', it's a practice of optimising apps on the appstore. They use different algorithms and require a certain know how and a different set of skills to optimise for.


Sadly google doesn't always distinguish between quality links and the fake ones. The war between black hat SEOs and google is being waged since the start of making money online.


Link equity is the 'link power' or 'link juice', in the old times called PageRank, and it has roughly that connotation. It's the idea that links influence rankings, what way though exactly, only google knows.


Content gap analysis is the process of comparing your website with that of competitors, from content standpoint. As part of the SEO process, I believe it is very important to measure yourself against the leading websites and find and learn from the differences between yours and theirs.


I practice SEO on weekly and monthly basis. It takes different time based on each different website. For some sites it can take a few days to rank, in some difficult scenarios it's months.


That is just impossible, and usually if they say they do, they use very dodgy short term tactics by deploying low quality links which may damage your visibility in the long term.


Drop me a message via my contact form or give me a ring and arrange a free initial SEO consultation.

What's My Mission As An SEO Freelancer?

My mission, as a freelance SEO consultant is help others build their dreams and achieve their goals, by the medium of driving leads for their businesses, by increasing their website’s visibility in search engines.

Why this mission? Because that’s what makes me wake up in the morning, sorry to be very cringy here. I have started as an SEO consultant exactly this way, by helping out a fellow employee to start his dream business up (a bed and breakfast) which thanks to my help in driving leads, allowed the business to thrive and for him to leave his day job.

Coming back to this very first engagement into SEO consulting and my very first SEO client, reminds me of why I’ve started and why SEO feels like such a great thing to do every day. Knowing this, and being connected to this initial value emotionally, makes me, I believe a top choice for 'SEO consultant in London' and have been ranking top for 'SEO freelancer in London' and related keywords for years now.

Working with great businesses, with people who’s vision and the point of view I admire makes this a constantly engaging space to be in.

How I See The Future Of SEO Consulting?

Google is constantly developing in the way that they understand search queries. And this development presents constant challenges for businesses that rely on search traffic to generate sales.

I am seeing a lot more emphasis on ‘questions and answers’ present on the results from Google (their answers and direct answers boxes) as much as on people’s websites (the rise of ‘FAQ pages’ in schema).

What I’m seeing also, is a lot more push towards authoritative data and even in a way, censorship of some of the results, particularly in the health niche, where Google have employed more of fact checking for health facts and possibly filtering sites providing bad medical information or making too many ‘alternative health’ claims.

London SEO Consultant: Newtide Digital Ltd

Although I provide my services remotely, here's the map of my postal and business registration office location in London.

I usually run appointments with potential clients over video conferencing, with a screen sharing facility and according to a unique productivity style I've developed over the years, to provide maximum value.

Whether we're speaking about future SEO consultation, or I'm just giving you a free 20 minute SEO audit/SEO review session - you can expect to walk away with solid ideas for your website and actionable takeaways.

For SEO training sessions or SEO workshops I can come up to London and we can meet wherever, as long as I get enough notice.

A North London Freelance Contractor - July 2020 Update

I've recently moved to North London and I'm very much enjoying Brent Cross and the Golders Green area, visiting the Golders Hill park whenever I can.

Despite the current situation I'm still managing to get my clients solid top 3 rankings across a range of keywords and a great return on investment.

As a leading SEO Consultant in London I always strive to use the newest SEO approaches, compliant not only with the latest Google algorithms, but most importantly ones that will stand the test of time.

Book a free SEO consultation call

Arrange a free, no strings attached SEO consultation. I’ll look at your site and respond to your specific questions, on a 20 minute call. If you’d like to work together after that, great. If not – no hard feelings, I’m happy to help and take a chance on that.

Can't complete the captcha? No problem, email me at 
krystian( at ) newtide.agency
Arrange your free SEO consultation call


How do you stay up to date on industry changes and Google updates?

I’m a member of a few private SEO groups where leading world professionals share the most important news and insightful case studies.
I frequent online SEO events and conferences (I spoke at BrightonSEO a few years back) - recently I was invited to run a Twitter Q&A: https://viralcontentbee.com/index.php/seo-entities-and-googles-nlp-with-krystianszastok-vcbuzz/

I also have subscriptions to multiple newsletters, I follow all official channels of major SEO news outlets (and Google’s own properties, of course too on Twitter and Linkedin).

I also developed and continue to promote (with an Australian EO agency that came on board to cobrand it) my own WordPress SEO plugin that has over 2,000 active users: https://wordpress.org/plugins/faq-schema-for-pages-and-posts/ - I was interviewed a few times about it and SEO in general , here’s one of the links: https://www.youtube.com/watch?v=zocR9VM3UYQ

Does your SEO strategy include mobile optimisation?

Yes, it is absolutely key that SEO is based on mobile-first approach as Google since 2019 started to use the mobile index as the basis for rankings: https://developers.google.com/search/mobile-sites/mobile-first-indexing
The content should be the same on mobile devices as on desktop, the mobile speed and experience are very important, and that’s just the tip of the iceberg when it comes to mobile SEO.

What do you require from us to deliver strong SEO results?

Copywriting, help with changes to the website, possibly developer support (if the Technical Audit uncovers deeper issues that can’t simply be resolved by using the CMS).

What kind of links will you be building and how?

Judging on the fact that you have way more links than your competitors I wouldn’t focus on my efforts on this area at the start. We have some much to do on the site that it would be a waste of time.

Once we’re underway with improving the site and content, I’d do a competitor backlink analysis which would then give us a roadmap to generating genuine backlinks. I base them on the quality links that your competitors have, whether they’re features or partnerships or local directories (citations).

The way of obtaining the link differs on the link type. Some are very complex and I’ll discuss them with you on a case by case basis if they're of high value to your visibility, if they’re just directories I’ll approve them with you and can submit myself. I only go after recognised UK names, not any no name directories from other countries (unless we get to work on your visibility abroad).

We would like to see what your SEO reporting looks like - could you provide a sample report?

Yes - I’m happy to send a sample report. Please bear in mind that I had to remove the client name, some of the pages and also crop the screenshots (to hide their brand). This client has weekly calls with me so they’re being kept up to date constantly, they also have a SEMrush dashboard (as I’ve recommended them to get an account and helped them set it up and trained them on it) so they know where they are. Hence no need for very in depth reporting. I also set up automated weekly reports etc so that my clients always know where they are in terms of Organic Visibility.

What happens if you’re away and an urgent SEO issue crops up?

I never travel without my laptop, I only take a week off (without it) a year. I always let my clients know if I travel and if an email doesn’t get a reply within a day/two - just call me, or leave me a whatsapp voice note and I always reply to them straight away. In 5 years of running my consultancy I never had this type of an issue come up.

How often will we have meetings?

I do weekly zoom video calls, once the virus issue goes away, I always tried to work from clients offices on bi-weekly basis. I believe that the more contact we have and the more hands on we are, the better the results.

Can you itemize the services you intend to provide as part of the SEO strategy?

Technical SEO Audit
Competitive analysis and gap analysis
Content review (especially towards intent matching)
Keyword research
Competitor backlink research and generation.

These are the main services/skills/processes I use - I pride myself on setting up bespoke SEO strategies for businesses and helping them overtake their competitors in the results. I don’t like to be tied to the above, but they are the core.

Then project management and the actual delivery, training and assistance. What I do is quite bespoke, I tend not to use templates as each business is different. I prioritise fitting my services and actions around your business and strategy, not the other way around.

We’re aware that black-hat SEO techniques can result in an increase in rankings in the short-term but penalties from Google in the long-run. What guarantee or evidence can you provide that any progress/improvement made will be long-term?

I’ve worked with companies like EDF Energy (for a year), continue to work with motorway.co.uk - these types of companies would never allow for any black hat approaches or sneaky links etc. I always had to be transparent and if any of my actions didn’t provide sustainable results, I wouldn’t be able to keep my clients happy for many years. Some of the companies I work with I’ve worked with for 2-3 years now.

What happens if we’re not satisfied with the results in 3 – 6 months – i.e. is there an out clause?

I don’t have a fixed contract. It’s monthly rolling - at any time that you’re not happy with the results you can ‘pull the plug’. I let my work ethic, efforts and results keep clients happy, not contracts.

Arrange a FREE SEO mini audit

Or get in touch with me to discuss your needs further by calling me: +44 745 518 3193.

Book a FREE SEO consultancy call today

More Information

About Me

I’ve been devising and managing successful SEO strategies and campaigns for leading brands, startups and rising stars for 14 years. I first developed my skills working agency side (leading SEO departments in some of the best digital marketing agencies in UK), before establishing my reputation as an international SEO consultant.
NewTide Digital Ltd, 86-90 Paul Street, London, EC2A 4NE. Phone: +447455183193 Company Reg: 9685847 VAT: 265 4314 08