To the right you can find my own SEO plugin: Free FAQ Schema For Pages and Posts (yes, catchy name, I know).
It enables you to display FAQ Schema on any page or post (duh) – which is useful if you want to let Google know that your questions and answers are valuable, and believe me, you want to let them know.
The benefits range from just being ‘good’ in Google’s books by improving quality signals on your site to gaining more landscape visibility on Google’s search results.
I’m a member of a few private SEO groups where leading world professionals share the most important news and insightful case studies.
I frequent online SEO events and conferences (I spoke at BrightonSEO a few years back) - recently I was invited to run a Twitter Q&A: https://viralcontentbee.com/index.php/seo-entities-and-googles-nlp-with-krystianszastok-vcbuzz/
I also have subscriptions to multiple newsletters, I follow all official channels of major SEO news outlets (and Google’s own properties, of course too on Twitter and Linkedin).
I also developed and continue to promote (with an Australian EO agency that came on board to cobrand it) my own WordPress SEO plugin that has over 2,000 active users: https://wordpress.org/plugins/faq-schema-for-pages-and-posts/ - I was interviewed a few times about it and SEO in general , here’s one of the links: https://www.youtube.com/watch?v=zocR9VM3UYQ
Yes, it is absolutely key that SEO is based on mobile-first approach as Google since 2019 started to use the mobile index as the basis for rankings: https://developers.google.com/search/mobile-sites/mobile-first-indexing
The content should be the same on mobile devices as on desktop, the mobile speed and experience are very important, and that’s just the tip of the iceberg when it comes to mobile SEO.
Copywriting, help with changes to the website, possibly developer support (if the Technical Audit uncovers deeper issues that can’t simply be resolved by using the CMS).
Judging on the fact that you have way more links than your competitors I wouldn’t focus on my efforts on this area at the start. We have some much to do on the site that it would be a waste of time.
Once we’re underway with improving the site and content, I’d do a competitor backlink analysis which would then give us a roadmap to generating genuine backlinks. I base them on the quality links that your competitors have, whether they’re features or partnerships or local directories (citations).
The way of obtaining the link differs on the link type. Some are very complex and I’ll discuss them with you on a case by case basis if they're of high value to your visibility, if they’re just directories I’ll approve them with you and can submit myself. I only go after recognised UK names, not any no name directories from other countries (unless we get to work on your visibility abroad).
Yes - I’m happy to send a sample report. Please bear in mind that I had to remove the client name, some of the pages and also crop the screenshots (to hide their brand). This client has weekly calls with me so they’re being kept up to date constantly, they also have a SEMrush dashboard (as I’ve recommended them to get an account and helped them set it up and trained them on it) so they know where they are. Hence no need for very in depth reporting. I also set up automated weekly reports etc so that my clients always know where they are in terms of Organic Visibility.
I never travel without my laptop, I only take a week off (without it) a year. I always let my clients know if I travel and if an email doesn’t get a reply within a day/two - just call me, or leave me a whatsapp voice note and I always reply to them straight away. In 5 years of running my consultancy I never had this type of an issue come up.
I do weekly zoom video calls, once the virus issue goes away, I always tried to work from clients offices on bi-weekly basis. I believe that the more contact we have and the more hands on we are, the better the results.
Technical SEO Audit
Competitive analysis and gap analysis
Content review (especially towards intent matching)
Competitor backlink research and generation.
These are the main services/skills/processes I use - I pride myself on setting up bespoke SEO strategies for businesses and helping them overtake their competitors in the results. I don’t like to be tied to the above, but they are the core.
Then project management and the actual delivery, training and assistance. What I do is quite bespoke, I tend not to use templates as each business is different. I prioritise fitting my services and actions around your business and strategy, not the other way around.
I’ve worked with companies like EDF Energy (for a year), continue to work with motorway.co.uk - these types of companies would never allow for any black hat approaches or sneaky links etc. I always had to be transparent and if any of my actions didn’t provide sustainable results, I wouldn’t be able to keep my clients happy for many years. Some of the companies I work with I’ve worked with for 2-3 years now.
I don’t have a fixed contract. It’s monthly rolling - at any time that you’re not happy with the results you can ‘pull the plug’. I let my work ethic, efforts and results keep clients happy, not contracts.