Strategic SEO Consultant
in London

Are you tired of freelance SEO consultants trying to sell you a blind bargain?

Do they use dodgy techniques or not communicate to show you the results of their work clearly?

Book a free SEO consultancy call with me and collaborate with someone who works on a performance basis, communicates with you weekly, stays accountable and delivers on time, on value, week in, week out, providing you with a great ROI on SEO.

Book a FREE SEO consulting call

Why choose me as your SEO Consultant?

I am a leading SEO consultant in London. I create custom SEO strategies for businesses of all sizes.

My services help you increase organic traffic to your website and improve your ranking on Google Search.

I have worked with many successful businesses, including EDF Energy and

I am confident that I can help you achieve your SEO goals.

What do I offer as a leading SEO consultant?

  • I offer SEO services that help you discover new leads and increase organic traffic to your website.

  • I have worked with many successful businesses, including EDF Energy and, and I am confident that I can help you achieve your SEO goals.

  • My SEO services are bespoke, which means I design a custom plan for each client.

  • I offer a full range of SEO services, including keyword research, on-page optimization, and off-page optimization. I have over 14 years of experience in SEO, and I am well-respected in the industry.

  • I charge fair prices for my services, and I am always willing to work with my clients to find a solution that fits their needs and budget.

SEO Strategy
As a London-based SEO expert, I specialise in developing and executing full scale, results-focused and fully bespoke SEO strategies.

I will drive long-term, sustainable growth by knowing your competitors, defining a strong direction for your content and executing the project systematically.
Intent And Action Focus
Intent of each page and the desired action of a user underpin all of the keyword research and onsite SEO.

Google reviews each page and its purpose and whether the user is satisfied on the site visit.

Meeting this criteria is key to ranking any page.
Frequent SEO Tests
Weekly / biweekly testing of various changes and elements is the best way to find what’s working quickly.

Then I deliver large scale changes based on these tried and tested types of SEO onsite content/technical changes.

SEO Consultancy Services

When you start working with me, I will create a bespoke SEO strategy that’s designed to target your business’ needs and goals to make sure I can focus on really getting those results that will help your business soar.

The range of services I offer include:

Technical SEO

I create technical audits for all of my clients.

Technical SEO is one of the most important aspects of any SEO campaign.

A well-functioning website is essential for a smooth user experience.

Website Migration

If you are moving your website to a new domain, it is important to have an SEO professional help you with the migration.

This will ensure that your website is moved smoothly and that you do not lose any traffic or rankings.

I can help you with the migration by:

Analyzing your current website and identifying any potential issues.
Planning the migration and creating a timeline.

Migrating your website to the new domain.

Troubleshooting any problems that may occur.
By working with me, you can be confident that your website migration will be smooth and successful.

Keyword Research

Keyword research is an important part of any SEO strategy. It allows you to identify which keywords are vital for your brand and which words you should be focusing on.

When conducting keyword research, there are a few things you need to keep in mind:

Search intent: What are people searching for when they use these keywords?

Competition: How difficult will it be to rank for these keywords?

Relevance: Are these keywords relevant to your business and its products or services?

Once you have identified the right keywords, you can start to incorporate them into your website content, titles, and meta descriptions. You can also use them to create targeted content and backlinks.

By doing keyword research, you can ensure that your website is visible to the right people and that you are ranking for the keywords that matter most to your business.

Google Algorithm Issues

I continuously monitor the ever-changing SEO landscape and will notify you of any Google algorithm changes that may affect your website's organic traffic. I can also implement measures to help mitigate any problems caused by these changes.

Here are some of the ways I can help you:

Monitor Google algorithm changes: I will keep an eye on Google's algorithm changes and notify you of any that may affect your website's organic traffic.

Identify potential problems: I will use my knowledge of Google's algorithm and SEO best practices to identify any potential problems that may arise from a change in the algorithm.

Implement mitigation measures: I will implement measures to help mitigate any problems caused by a change in the algorithm. These measures may include things like updating your website's content, improving your website's structure, or building backlinks to your website.

By working with me, you can be confident that your website will be prepared for any changes to Google's algorithm.

Over 14 Years of Freelance SEO Experience

I am a London-based SEO freelancer with 14 years of experience. I have helped leading brands, startups, and rising stars improve their search engine rankings.

Start of my freelance SEO career

I began my career as an SEO consultant at some of the UK’s top digital marketing agencies. I then established myself as an international freelance SEO consultant.

Who do I work with?

I work with businesses of all sizes. I can help you upskill your internal team, run training sessions, and provide support with processes and documentation. I also offer SEO consulting for smaller businesses. I focus on your business’s priorities to maximize every budget and deliver great results with quantifiable ROI.

Here are some of the services I offer:

  • Keyword research and analysis
  • On-page optimization
  • Off-page optimization
  • Content creation and management
  • Link building
  • Reporting and analysis

I am passionate about helping businesses succeed online. I am confident that I can help you achieve your SEO goals.

Please contact me to learn more about my services and how I can help you improve your search engine rankings.


Book a free SEO consultation call

Arrange a free, no strings attached SEO consultation.

I’ll look at your site and respond to your specific questions, on a 20 minute call. If you’d like to work together after that, great.

If not – no hard feelings, I’m happy to help and take a chance on that.

Can’t complete the captcha? No problem, email me at
krystian( at )

Bespoke SEO Strategy
I don’t offer any pre-packaged services, only bespoke consulting for your business.

Every SEO strategy, every consultancy session or project is fully bespoke to you, based on your business needs and your current online visibility and challenges.

My SEO consulting services are always tailored to each businesses’ needs.

Why do I individually tailor a SEO strategy for each business I work with?

Every business is different and every single time I analyse rankings or review the Google Search Console and look for 301 or 404 errors, I find different scenarios.

It’s only natural that every business will thus require a different approach.

A good SEO strategy should be based on your particular situation and the tools and tactics used to execute it will differ.
Website Migration / Move
I’ve managed many migrations of large and complex websites.

I’ve got a proven process and the majority of clients not only didn’t lose traffic post migration, but ended up with more visits to their site.

The key point to note is that in every migration, whether it’s from domain to domain or from one website structure to another, there is a set of steps that should be followed.

This shouldn’t be neglected as many migrations go wrong and result in a loss of visibility when a SEO consultant doesn't follow strict procedures and doesn't benchmark results closely enough.
Loss Of Traffic/rankings
During my SEO consultant career I’ve helped many businesses which have faced a loss in website traffic in the past, to identify, remedy and restore the website to old levels of visibility online and leads.

Everyone involved in running a website should use a rank tracking tool.

This way you record valuable data which is a life saver in cases of any penalties or losses in traffic.

For example when I search for 'seo consultant london', I'm consistently on the first page.
Keyword Research
I provide full keyword research that comes accompanied by a content plan for any new pages or changes required.

The keywords come with seasonality, categories and identified and analysed intent, as part of the freelance SEO consultancy process.

Nowadays the correct approach to this involves tagging keywords into purchase stages and grouping them into topics.

This adds an even further layer of data which assists in composing a solid content and SEO strategy.
Google Algorithm Problems
For anyone experiencing a drop in traffic, this could be related to a penalty. I consult and help companies to find out what penalty is causing the issues and what steps are required to get out of it.

Sometimes Google Algorithms may only ‘pull you back’ on some of the pages or keywords, and sometimes they may involve misuse of Schema, too.

Investigations into this area are really complex and involve digging into a lot of SEO data.

As the top-rated freelance SEO consultant in London, I foresee these as I continue to monitor the SEO landscape across many industries and markets.
Technical SEO Audits
These range from top line (for businesses on limited budgets) to more in-depth, covering ecommerce sites, mobile SEO, site speed and more.

During technical auditing, I use Screaming Frog and Sitebulb as my main tools of choice.

I recommend using them to scan the site to get the best idea for what exactly you’ve got on it and what the structure and markup are.

Technical SEO consulting is the cornerstone of any successful SEO campaign.

What are the benefits of SEO for your business?

I don’t offer any pre-packaged SEO services. My consulting is bespoke, tailored to your business’s specific needs and goals. I take the time to understand your business, your target audience, and your competition. I then develop a custom SEO strategy that will help you achieve your goals.

My SEO consulting services include:

  • Auditing your website and identifying areas for improvement
  • Developing a custom SEO strategy
  • Implementing the strategy
  • Monitoring and reporting on results

I am committed to helping businesses succeed online. I believe that SEO is an essential part of any online marketing strategy. If you’re looking for a partner who can help you improve your website’s search engine ranking, I encourage you to contact me.

Here are some of the reasons why I tailor a SEO strategy for each business I work with:

  • Every business is different. What works for one business may not work for another.
  • The online landscape is constantly changing. What was effective a year ago may not be effective today.
  • The goals of each business are different. Some businesses want to increase website traffic, while others want to generate leads or sales.

A good SEO strategy should be based on your particular situation and the tools and tactics used to execute it will differ. I take the time to understand your business and your goals so that I can develop a strategy that is right for you.

If you’re interested in learning more about my SEO consulting services, please contact me today. I would be happy to discuss your needs and how I can help you achieve your goals.

How can SEO help your business thrive?

Here are some of the ways SEO can help your business:

  • Increased website traffic: SEO can help your website rank higher in search engine results pages (SERPs). This means that more people will see your website when they search for keywords related to your business.
  • Increased brand awareness and trust: When your website ranks higher in SERPs, it signals to potential customers that you are a credible and trustworthy business. This can lead to increased brand awareness and trust.
  • More qualified traffic: SEO can help you attract more qualified traffic to your website. This means that the people who visit your website are more likely to be interested in what you have to offer.
  • Reduced cost per acquisition: SEO can help you reduce your cost per acquisition (CPA). This is because you will be attracting more qualified traffic to your website, which means that you will need to spend less money on advertising.
  • Increased brand engagement and user engagement: When your website ranks higher in SERPs, it is more likely to be clicked on by potential customers. This means that you will see an increase in brand engagement and user engagement.
  • Sustainable traffic growth: SEO is a long-term investment that can help you achieve sustainable traffic growth. This means that you will continue to see an increase in website traffic even after you stop actively working on your SEO.
  • Ability to compete with larger businesses: SEO can help even small businesses compete with larger businesses. This is because SEO is a level playing field that allows businesses of all sizes to rank high in SERPs.

If you are interested in learning more about how SEO can help your business, please contact me today. I would be happy to discuss your needs and how I can help you achieve your goals.

What's My SEO Consulting Process?

At the very start of the engagement I review your situation, the landscape and get an understanding of the limitations in place that may be holding your website back from ranking well.

I then review the competitors and create a gap analysis and present the findings to you, and we will work together to agree on the direction of the campaign.

We then execute the campaign on an ongoing basis.

How Do I Work With SEO Clients?

As one of the leading London SEO consultants, I aim to be as flexible as possible.

I prefer to run weekly or at the least, biweekly conference calls with screen sharing, where we can go over the newest findings and results. Having these weekly touch points enables me to be fully accountable for the results.

I use Trello for project management and various SEO tools, outputs and insights that I will share with you.

I don’t have any long term contracts, working with me on a month-by-month basis.

SEO Freelancer London - what's my role?

What is an SEO Freelancer in London and what can they do for you? Well, an SEO Consultant is someone who is experienced in optimising websites to better perform in search engines by targeting certain keywords.

A Consultant refers to an individual practitioner who has a well-rounded knowledge on all SEO techniques.

How will my SEO services work for you?

I am an SEO Consultant who will provide a dedicated and bespoke SEO service for your business.

My SEO services will integrate perfectly with your existing marketing strategies. Before I build my SEO strategy for your business, I’ll start by auditing your website to analyse how exactly I can improve your site’s organic traffic.

Once the initial audit is complete, I can then focus my energy into creating the best SEO plan for your business.

This will provide you with an overview for the scope of work that’s needed to improve your website’s SEO, including technical SEO, website migration and keyword research.

What are the benefits of working with an SEO consultant?

There are many benefits to hiring an SEO Consultant, including an agile way of working, reduced cost and improved efficiency.

My Own SEO Plugin: FAQ Schema

To the right you can find my own SEO plugin: Free FAQ Schema For Pages and Posts (yes, catchy name, I know).

It enables you to display FAQ Schema on any page or post (duh) – which is useful if you want to let Google know that your questions and answers are valuable, and believe me, you want to let them know.

The benefits range from just being ‘good’ in Google’s books by improving quality signals on your site to gaining more landscape visibility on Google’s search results.

– Nikki Laker, review via TrustPilot

A London SEO Freelancer with over 14 years of industry experience

These days, online presence is everything. A decline or increase in your company’s online presence can have an immediate impact on your business’s sales and profitability.

You could be losing as much as 60% of your market’s traffic if your top keywords don’t rank in the top three.

If your keywords rank organically outside of the top ten, it’s likely that you’ll get less than 10% of the clickshare.

I’m a leading London SEO Freelancer, and by working with me, we can focus on significantly improving your business’ online traffic in both Google desktop and mobile search.
What is SEO?

SEO, or search engine optimization, is the process of improving the visibility of a website on a search engine results page (SERP). The goal of SEO is to make a website rank higher in SERPs for relevant keywords, so that it can attract more visitors and generate more leads and sales.

There are a number of factors that can affect a website’s SEO ranking, including the quality and relevance of the website’s content, the structure of the website, the use of keywords, and the number and quality of backlinks to the website.

SEO is a complex and ever-changing process, but it can be a very effective way to improve a website’s visibility and generate more traffic. If you are looking to improve your website’s SEO, there are a number of things you can do, including:

Create high-quality content that is relevant to your target audience.

Structure your website in a way that is easy for search engines to crawl and index.

Use keywords throughout your website, but be sure to use them naturally.

Get backlinks from other high-quality websites.

SEO can be a time-consuming and challenging process, but it can be very rewarding. If you are willing to put in the effort, SEO can help you improve your website’s visibility and generate more traffic, leads, and sales.


With organic and SEO, the more you invest, the longer you future proof your visibility and the more your search results will grow.

With paid ads, what you put in each month results in instant results and instant traffic, but it doesn’t improve your long term ROI. SEO does.


Search engine marketing is a combination of tactics to market a website, it includes SMM – social media management, but is not limited to it.

SEO relies on organic traffic, whereas SMM relies on Instagram or Facebook, and SEM uses a mix of these and paid media.


If you hire a SEO specialist based in London, you will be able to enhance your website’s growth, while they remain at the heart of the industry based in the capital.

Search Engine Optimisation is a continuous process and the ROI grows with time. The longer you practise it and the more Google trusts your expertise and your website’s ability to provide useful information, the better ROI you’ll enjoy.

Search Engine Optimisation also integrates really well into other practices and the costs aren’t high to get started, especially if you hire an SEO freelancer based in London.


Sure, here is the expanded text with 50 extra words:

If your website lost traffic or you’re struggling to improve your visibility, I would recommend getting help. Similarly, you don’t go to a personal trainer if you don’t need help with working out.

An SEO consultant can help you identify the problems with your website’s SEO and develop a plan to improve it. An SEO consultant can also help you implement the plan and track your progress.


I provide continuous recommendations for your website and your rankings. I review you vs competitors and check the site for technical issues.
There are many activities involved, but that’s the overall idea.


In most cases yes. Size doesn’t matter. As long as you have a website that used to or is generating leads, in the majority of cases, I can help boost them.

However, it is important to keep expectations realistic.


As always, it depends on your situation. If you’re London based – and you rely on local traffic from regional keywords, then a good strategy, with citation building and onsite Search Engine Optimisation results are achievable most of the time.

I prefer to work remotely as it allows the most freedom and most productive, stress-free environment.


Technical SEO is a practice involving improving your website for users and search engines, from a technical standpoint.

Making your website faster, better structured and marked up for the bots.


On-site SEO is the part of SEO that happens on the website itself, within full control of the web developer. It includes factors such as:

Content: The quality and relevance of the website’s content is one of the most important factors for SEO. Content should be well-written, informative, and relevant to the target audience.

Keywords: Keywords are the words and phrases that people use to search for information online. When choosing keywords, it is important to consider the search intent of the target audience.

Title tags: Title tags are the headlines that appear in search results. They should be descriptive and accurate, and they should include the target keywords.

Meta descriptions: Meta descriptions are the brief descriptions that appear under the title tag in search results. They should be informative and enticing, and they should encourage users to click on the link.

URL structure: The URL structure should be easy to understand and remember. It should also be consistent with the target keywords.

Internal linking: Internal linking is the process of linking to other pages on the website. It helps search engines crawl and index the website, and it also helps users navigate the website more easily.

Mobile-friendliness: More and more people are using their mobile devices to access the internet. It is important to make sure that the website is mobile-friendly, so that it can be easily viewed and used on mobile devices.

On-site SEO is an important part of any SEO strategy. By optimizing the website for search engines, it can be made more visible and accessible to potential visitors.


Off-site SEO, also known as off-page SEO, refers to all the activities that occur outside your own website but contribute to your search engine rankings. This includes backlinks from other websites, which are a major factor in how search engines rank your site. Backlinks can be seen as votes of confidence in your content from other sites, and high-quality backlinks can significantly improve your SEO.

Citations, which are online references to your business’s name, address, and phone number, also contribute to off-site SEO. These are particularly important for local SEO, as they help search engines verify your business location.

Social media is another aspect of off-site SEO. While social media links are typically “nofollow” (meaning they don’t contribute directly to your SEO), an active social media presence can drive traffic to your site and increase your brand visibility, which can indirectly improve your SEO.


More and more queries transfer from being desktop first, to mobile first. That’s why also mobile web design and the ‘mobile first’ practice are gaining in importance.

Google’s bots also primarily crawl mobile versions of the site these days and use them for rankings.


Mobile first is an approach to building websites for mobile devices and then scaling them up for desktop and larger screens.

This ensures that any website is great for mobile (and mobile SEO).


ASO is ‘app store optimisation’, it’s a practice of optimising apps on the app store.

They use different algorithms and require a certain know how and a different set of skills to optimise for.


Sadly, Google doesn’t always distinguish between quality links and fake ones.

The war between black hat SEOs and Google has been waged since the start of making money online.


Link equity is the ‘link power’ or ‘link juice’, in the old times called PageRank, and it has roughly that connotation.

It’s the idea that links influence rankings, in what way though exactly, only Google knows.


Content gap analysis is the process of comparing your website with that of competitors, from a content standpoint.

As part of the SEO process, I believe it is very important to measure yourself against the leading websites and find and learn from the differences between yours and theirs.


The Timeline of SEO Consultancy Impact

Understanding the timeframe in which SEO consultancy can show effects is crucial for setting realistic expectations. However, it’s important to note that SEO is not an instant solution but a long-term strategy.

Initial Changes and Observations

The initial stages of an SEO strategy, involving technical fixes, keyword research and on-page optimisation, can take anywhere from one to three months. You might observe minor improvements in rankings and website traffic during this period.

Visible Growth and Development

Significant changes typically begin to surface after three to six months. By this point, the implemented strategies like content optimisation, link-building, and user experience enhancements start gaining traction. You may notice an upward trend in your organic search rankings, website traffic, and possibly even conversions.

Continued SEO Success

However, SEO is a continuous process that demands regular tweaking and optimisation. The most substantial results, particularly in competitive industries, often manifest after six months to a year.

It’s important to understand that while these timelines are typical, every SEO campaign is unique, influenced by various factors like industry competitiveness, website’s current status, and algorithm updates. The key lies in maintaining a consistent, quality-focused SEO strategy, bearing in mind that it’s a marathon, not a sprint.


The Conundrum of Ranking Guarantees in SEO

As a London SEO consultant, I appreciate the necessity for certainty in any business investment, including SEO. It’s only natural for businesses to seek assurances of positive results when commissioning an SEO freelancer. However, in the realm of SEO, ranking guarantees can often be a red flag rather than a reassurance.

Understanding the Nature of SEO

SEO is not an exact science. It’s a confluence of art, science, and ever-changing algorithms. The absence of ranking guarantees from most credible SEO freelancers stems from this inherent unpredictability.

• Search engines like Google continuously tweak their algorithms – they made over 3,200 changes in 2018 alone. No freelancer can predict these alterations or their impact on rankings with absolute certainty.
• SEO is also highly competitive. For any given keyword, numerous businesses are striving to reach that coveted first-page ranking, making the guarantee of a top spot nearly impossible.

Ethics and Professional Integrity

SEO freelancers who adhere to best practices (also known as ‘White Hat SEO’) are aware that any attempt to ‘game’ the system can result in penalties, including a drop in rankings or even removal from search engine results entirely.

• Offering ranking guarantees could imply the use of such manipulative tactics (known as ‘Black Hat SEO’), which are against the guidelines set by search engines.
• Ethical SEO freelancers prefer to focus on developing robust, long-term strategies that improve site usability, content quality, and relevance – all crucial factors for sustainable, organic SEO growth.

The Value of Process Over Position

Rather than promising specific rankings, seasoned SEO freelancers focus on demonstrable improvements in other key performance indicators (KPIs).

• They might emphasise growth in organic traffic, increased dwell time, lower bounce rate, or higher conversion rates – all of which are indicative of successful SEO and more meaningful to businesses in the long term.
• The true value of SEO lies not just in achieving high rankings for certain keywords, but in generating quality traffic, fostering user engagement, and driving conversions.

In conclusion, while it’s tempting to seek ranking guarantees when hiring an SEO freelancer, businesses would do well to shift their focus. The lack of such assurances isn’t a sign of a freelancer’s lack of confidence in their abilities. Instead, it’s a mark of their respect for the unpredictability of search engines, their commitment to ethical SEO practices, and their focus on sustainable, long-term success over fleeting, position-based victories.

What does an SEO consultant do?

Key Responsibilities of an SEO Consultant

An SEO consultant’s main function is to enhance a website’s visibility and ranking on search engine results pages (SERPs). Let’s delve deeper into their key responsibilities.

Conducting Keyword Research

One of the essential tasks of an SEO consultant is performing comprehensive keyword research. This involves determining which phrases and terms prospective customers are likely to use when searching for products or services similar to what your business offers. This critical step guides the creation of SEO-optimised content that resonates with your target audience and improves your website’s SERP ranking.

• They use a variety of tools, like SEMrush or Ahrefs, to identify high-volume, low-competition keywords.

• This research extends beyond single-word terms to include long-tail keywords and semantic phrases that better match today’s conversational search patterns.

Performing Website Audits

An SEO consultant is responsible for auditing your website to identify its strengths and weaknesses in terms of SEO performance.

• They evaluate technical aspects such as page load speed, mobile-friendliness, and site architecture, among others, which can impact your search engine ranking.

• They assess the quality of content, ensuring it’s engaging, relevant, and optimised for the right keywords.

• The audit also includes checking the website’s backlink profile, evaluating the quality and relevance of inbound links.

Implementing Link Building Strategies

Link building is a crucial SEO strategy that involves acquiring high-quality inbound links from authoritative websites.

• An SEO consultant devises and executes strategies to earn these backlinks, such as guest posting, broken link replacement, or influencer outreach.

• These inbound links help enhance your website’s domain authority, making it more credible in the eyes of search engines.

Overseeing On-Page and Off-Page SEO

The consultant is responsible for optimising both on-page and off-page elements.

• On-page SEO refers to all the elements on a website that can be optimised for better visibility and ranking. This includes meta tags, URLs, and content.

• Off-page SEO involves activities outside of your website, such as creating high-quality backlinks, social bookmarking, and promoting your content on social media platforms.

SEO Consultancy: By the Numbers

The value of an SEO consultant is demonstrated by the results they can achieve for businesses. 

• According to a HubSpot survey, 64% of marketers invest time in SEO, indicating the importance of this aspect of digital marketing.

• A study by Ahrefs revealed that only 0.78% of Google searchers click on results from the second page, reinforcing the need for high SERP rankings to attract organic traffic. An SEO consultant’s work is critical in achieving such visibility and success.

How much does an SEO consultant cost in London?

Understanding the Cost of SEO Consultancy in London

As an essential part of digital marketing, SEO consultancy is a service that varies greatly in cost, depending on various factors. Here in London, there’s a wide range of pricing models and rates.

Average SEO Consultancy Rates

The rates for SEO consultancy in London fluctuate based on the level of expertise, nature of the project, and specific services offered.

• Freelance SEO consultants may charge anywhere from £50 to £200 per hour.
• SEO consultancy firms, on the other hand, typically offer packages that range from £500 to £10,000 per month, depending on the scope and complexity of the required services.

Project-Based SEO Consultancy Fees

Some consultants or firms prefer project-based pricing, where the cost is determined by the specifics of the project.

• For instance, an SEO audit might cost between £500 and £2,000, depending on the size of your website and depth of the audit.
• Implementing an SEO strategy for a small business website can start from £1,000 and can go up to £10,000 for larger, more complex sites.

Performance-Based SEO Consultancy Fees

A more modern approach to SEO consultancy pricing in London is performance-based.

• With this model, the consultant’s fee is based on the improvement in your website’s ranking or traffic.
• Rates are usually set as a percentage of the revenue increase or a fixed amount per increase in rankings for specific keywords.

Key Data Points

Investment in SEO consultancy can provide substantial returns.

• According to BrightEdge, organic search drives 53% of all website traffic, highlighting the importance of a strong SEO strategy.
• A well-executed SEO strategy can help a website reach the coveted top spot on SERPs, crucial as a Backlinko study revealed that the first Google desktop search result has a 32.28% click-through rate.

As a British marketer, it’s important to remember that while cost is a significant consideration, the focus should be on value and return on investment. Quality SEO consultancy can provide long-term benefits, including increased visibility, traffic, and ultimately, sales. Therefore, partnering with a seasoned SEO consultant or a reputable agency can be a wise investment.

What makes a good seo consultant?

Understanding What Makes an Effective SEO Consultant

As an SEO consultant, understanding and mastering the nuances of search engine algorithms is fundamental, but that’s not the only ingredient in the recipe for success. A truly effective SEO consultant possesses a blend of technical knowledge, strategic thinking, and interpersonal skills.

Deep SEO Knowledge and Technical Proficiency

A good SEO consultant needs a deep understanding of all aspects of SEO, both theoretical and applied.

• They should have the ability to conduct comprehensive keyword research, analyse competitors, and understand the latest SEO trends.
• A sound understanding of HTML, CSS, and how different website structures affect SEO is crucial. Additionally, they should be proficient with SEO tools such as Google Analytics, SEMrush, and Ahrefs, among others.

Strong Strategic Thinking

Effective SEO involves strategic thinking and long-term planning. It’s not just about quick fixes or one-time optimisation.

• An excellent SEO consultant can build a comprehensive, tailored SEO strategy that aligns with your business goals and target audience.
• They should be able to identify the right mix of SEO tactics – from on-page optimisation and link building to content marketing and technical SEO.

Excellent Communication Skills

Even the most brilliant SEO strategies can falter without clear, effective communication.

• A good SEO consultant should be able to explain complex SEO concepts and strategies in a way that clients can easily understand. This helps ensure alignment and buy-in.
• They should regularly provide clear and detailed reports on SEO performance, explaining what the metrics mean and offering insights for improvement.

Adaptability and Continuous Learning

The world of SEO is always changing, with search engines regularly updating their algorithms.

• A successful SEO consultant needs to stay updated on the latest changes in SEO best practices, search engine updates, and digital marketing trends.
• They should be adaptable, ready to adjust strategies based on new algorithm updates, changes in the client’s business, or shifts in the competitive landscape.

Professional Experience and Proven Track Record

Ultimately, a good SEO consultant is validated by their professional experience and proven track record.

• They should have a history of successful SEO projects, demonstrating their ability to improve website visibility, increase organic traffic, and enhance conversion rates.
• Client testimonials and case studies can provide valuable insights into an SEO consultant’s capabilities and reliability.

In a nutshell, a good SEO consultant brings technical expertise, strategic acumen, strong communication skills, adaptability, and proven experience to the table. This potent combination enables them to drive an effective SEO strategy that helps businesses achieve their digital marketing goals.

Why is Freelance SEO Consultancy London my Mission?

What makes SEO an engaging industry to work in?

Why this mission? Because that’s what makes me wake up in the morning, sorry to be very cringy here.

I have started as an SEO consultant exactly this way, by helping out a fellow employee to start his dream business up – a bed and breakfast – which thanks to my help in driving leads, allowed his business to thrive and for him to leave his day job.

What did SEO use to be like?

Coming back to this very first engagement into SEO consulting and my very first SEO client, reminds me of why I’ve started and why SEO feels like such a great thing to do every day.

Knowing this, and being connected to this initial value emotionally, makes me, I believe, a top choice for ‘SEO consultant in London’ and have been ranking top for ‘SEO freelancer in London’ and related keywords for years now.

What makes SEO an engaging industry to work in?

Working with great businesses, with people whose vision and point of view I admire makes this a constantly engaging space to be in.

How do I See The Future Of SEO Consulting?

Google is constantly developing in the way that they understand search queries.

And this development presents constant challenges for businesses that rely on search traffic to generate sales.

SEO Voice Search

I am seeing a lot more emphasis on ‘questions and answers’ present on the results from Google (their answers and direct answers boxes) as much as on people’s websites (the rise of ‘FAQ pages’ in schema).

Authoritative Google Data

I’m also seeing a push towards authoritative data. This sometimes results in censorship of some of the results, particularly in the health industry.
Google has employed more fact checking for health facts and possibly filters sites that provide bad medical information or make too many ‘alternative health’ claims.

London SEO Consultant: Newtide Digital Ltd

Although I provide my services remotely, here’s the map of my postal and business registration office location in London.

I usually run SEO consulting appointments with potential clients over video conferencing, with a screen sharing facility.

I have developed a unique productivity method and therefore I can provide maximum value.

SEO Consultant London: The Future

Whether we’re speaking about future SEO consultation, or I’m just giving you a free 20 minute SEO audit/SEO review session – you can expect to walk away with solid ideas for your website and actionable takeaways.

For SEO training sessions or SEO workshops, as long as I get enough notice, I can come up to London and we can meet wherever suits best.

A North London Freelance Contractor - 2023 Update

I’m currently based in North London and I’m very much enjoying Brent Cross and the Golders Green area, visiting the Golders Hill park whenever I can.Following the pandemic I’m still managing to get my clients solid top 3 rankings across a range of keywords and a great return on investment.

How can I help your business as a leading SEO Consultant in London?

As a leading SEO Consultant in London I always strive to use the newest SEO approaches, compliant not only with the latest Google algorithms, but most importantly ones that will stand the test of time.


Book a free SEO consultation call

Arrange a free, no strings attached SEO consultation.

I’ll look at your site and respond to your specific questions, on a 20 minute call. If you’d like to work together after that, great.

If not – no hard feelings, I’m happy to help and take a chance on that.

Can’t complete the captcha? No problem, email me at
krystian( at )




How do you stay up to date on industry changes and Google updates?

I’m a member of a few private SEO groups where leading world professionals share the most important news and insightful case studies.

I frequent online SEO events and conferences (I spoke at BrightonSEO a few years back) – recently I was invited to run a Twitter Q&A:

I subscribe to multiple newsletters, I follow all official channels of major SEO news outlets (and Google’s own properties, of course too on Twitter and Linkedin).

I also developed and promote (with an Australian EO agency that came on board to cobrand it) my own WordPress SEO plugin that has over 2,000 active users: – I have been interviewed a few times about it and SEO in general , here’s one of the links:

Does your SEO strategy include mobile optimisation?

Yes, it is absolutely key that SEO is based on mobile-first approach as Google since 2019 started to use the mobile index as the basis for rankings:

The content should be the same on mobile devices as on desktop, the mobile speed and experience are very important.

This is just the tip of the iceberg when it comes to mobile SEO.

What do you require from us to deliver strong SEO results?

Copywriting, help with changes to the website, possibly developer support (if the Technical Audit uncovers deeper issues that can’t simply be resolved by using the CMS).

What kind of links will you be building and how?

Judging on the fact that you have way more links than your competitors I wouldn’t focus on my efforts on this area at the start. We have so much to do on the site that it would be a waste of time.

Once we’re underway with improving the site and content, I will do a competitor backlink analysis which would then give us a roadmap to generating genuine backlinks.

I base them on the quality links that your competitors have, whether they’re features or partnerships or local directories (citations).

The way of obtaining the link differs on the link type. Some are very complex and I’ll discuss them with you on a case by case basis if they’re of high value to your visibility, but if they’re just directories I’ll approve them with you and can submit myself.

I only go after recognised UK names, not any no name directories from other countries (unless we get to work on your visibility abroad).

We would like to see what your SEO reporting looks like - could you provide a sample report?

Yes – I’m happy to send a sample report. Please bear in mind that I had to remove the client name, some of the pages and also crop the screenshots (to hide their brand).

This client has weekly calls with me so they’re being kept up to date constantly, they also have a SEMrush dashboard (as I’ve recommended them to get an account and helped them set it up and trained them on it) so they know where they are.

Therefore, there’s no need for very in-depth reporting. I also set up automated weekly reports etc so that my clients always know where they are in terms of Organic Visibility.

What happens if you’re away and an urgent SEO issue crops up?

I never travel without my laptop, I only take a week off (without it) a year.

I always let my clients know if I travel and if an email doesn’t get a reply within a day/two – just call me, or leave me a whatsapp voice note and I always reply to them straight away.

In 5 years of running my consultancy I never had this type of an issue come up.

How often will we have meetings?

I do weekly zoom video calls, once the virus issue goes away, I have always tried to work from clients offices on bi-weekly basis.

I believe that the more contact we have and the more hands on we are, the better the results.

Can you itemise the services you intend to provide as part of the SEO strategy?


Technical SEO Audit

Competitive analysis and gap analysis

Content review (especially towards intent matching)

Keyword research

Competitor backlink research and generation.

These are the main services/skills/processes I use – I pride myself on setting up bespoke SEO strategies for businesses and helping them overtake their competitors in the results. I don’t like to be tied to the above, but they are the core processes.

I also offer project management and the actual delivery, training and assistance. What I do is quite bespoke, I tend not to use templates as each business is different.

I prioritise fitting my services and actions around your business and strategy, not the other way around.

We’re aware that black-hat SEO techniques can result in an increase in rankings in the short-term but penalties from Google in the long-run. What guarantee or evidence can you provide that any progress/improvement made will be long-term?

I’ve worked with companies like EDF Energy (for a year), continue to work with – these types of companies would never allow for any black hat approaches or sneaky links etc.

I always had to be transparent and if any of my actions didn’t provide sustainable results, I wouldn’t be able to keep my clients happy for many years. Some of the companies I work with I’ve worked with for 2-3 years now.

What happens if we’re not satisfied with the results in 3 – 6 months – i.e. is there an out clause?

I don’t have a fixed contract. My contracts are monthly rolling contracts – at any time that you’re not happy with the results you can ‘pull the plug’.

I let my work ethic, efforts and results keep clients happy, not contracts.

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