SEO is a process of improving visibility of a website on a search engine. For most, with a goal of generating more leads and sales.
SEO stands for search engine optimisation.
Is organic visibility better than paid visibility?
With organic and SEO the more you invest the longer you future proof your visibility and the wider you grow in search results.
With paid what you put in each month results in instant results and instant traffic, but doesn’t improve your long term ROI. SEO does.
What's the difference between SEO, SEM and SMM?
Search engine marketing is a combination of tactics to market a website, it includes SMM – social media management, but is not limited to it.
SEO relies on organic traffic, SMM relies on Instagram or Facebook, while SEM uses a mix of these and paid media.
What are the benefits of hiring an SEO consultant in London?
Search Engine Optimisation is a continuous process and the ROI grows with time. The longer you practice it and the more google trusts your expertise and the ability of your website to provide useful information, the better ROI you’ll enjoy. Search Engine Optimisation also integrates really well into other practices and the costs aren’t high to get started, especially if you hire an SEO freelancer.
Do I really need help from an SEO expert?
If your website lost traffic or you’re struggling to improve your visibility, i recommend getting help. Similarly, you don’t go to a personal trainer if you don’t need help with working out.
What is involved in being an SEO expert?
I provide continuous recommendations for your website and your rankings. I review you vs competitors and check the site for technical issues. There are many activities involved, but the overall idea is this.
Can you help a smaller business with freelance SEO consultancy?
In most cases yes. Size doesn’t matter. As long as you have a website that used to or is generating leads, in majority of cases i can help boost them. It’s all about having realistic expectation though.
Can a local SEO specialist help me?
As always, it depends on your situation. If you’re London based – and you rely on local traffic from regional keywords, then a good strategy, with citation building and onsite Search Engine Optimisation results are achievable most of the time. I prefer to work remotely as it allows the most freedom and most productive, stress-free environment.
Technical SEO is a practice involving improving your website for users and search engines, from the technical standpoint. Making it faster, better structured and marked up for the bots.
On-site SEO is the part of SEO that happens on the website itself, within full control of the web developer.
Off-site SEO is everything that happens outside of the website - so linking to it, citations, social media and brand signals.
Why is mobile SEO important?
More and more queries transfer from being desktop first, to mobile first. That's why also mobile web design and the 'mobile first' practice are gaining in importance. Google's bots also crawl mobile versions of the site primarily these days and use them for rankings.
Mobile first is an approach to building websites for mobile devices and then scaling them up for desktop and larger screens. This ensures that any website is great for mobile (and mobile SEO).
ASO is 'app store optmisation', it's a practice of optimising apps on the appstore. They use different algorithms and require a certain know how and a different set of skills to optimise for.
Why my competitors have tons of dodgy links, yet they outrank me?
Sadly google doesn't always distinguish between quality links and the fake ones. The war between black hat SEOs and google is being waged since the start of making money online.
Link equity is the 'link power' or 'link juice', in the old times called PageRank, and it has roughly that connotation. It's the idea that links influence rankings, what way though exactly, only google knows.
What is content gap analysis?
Content gap analysis is the process of comparing your website with that of competitors, from content standpoint. As part of the SEO process, I believe it is very important to measure yourself against the leading websites and find and learn from the differences between yours and theirs.
How long does it take for SEO consultancy to show effects?
I practice SEO on weekly and monthly basis. It takes different time based on each different website. For some sites it can take a few days to rank, in some difficult scenarios it's months.
Can anyone offer guaranteed SEO results?
That is just impossible, and usually if they say they do, they use very dodgy short term tactics by deploying low quality links which may damage your visibility in the long term.
If my business is not UK based, can we still work together?
That is just impossible, and usually if they say they do, they use very dodgy short term tactics by deploying low quality links which may damage your visibility in the long term.
So, how can we start working together?
Drop me a message via my contact form or give me a ring and arrange a free initial SEO consultation.
