krystianszastok london seo consultant on stage

Hello! I’m Krystian.
Strategic SEO freelancer in London


Strategy, searchers intent focus (reviewed with Natural Language Processing) and weekly SEO tests – these are the three main elements that set me apart from any other SEO freelancer in London you may be looking to hire for your business.

These are not just slogans or jargon to me. A strong focus on these elements, led by a strong strategy, is what delivers the best long term SEO results for you.

I’ve been doing and living SEO for over 13 years now, first agency side (leading SEO departments in some of the best digital marketing agencies in UK), then as an international SEO consultant.

I’ve worked with multiple businesses helping them upskill internal teams, running training sessions, helping in processes and documentation. I also help smaller businesses directly with my SEO consulting and have been very successful at delivering great results and ROI on the campaigns I’ve been involved in.

Contact me at

See my LinkedIn | Twitter | Trust Pilot


“ Krystian has been excellent in helping our company’s website recover from a Google penalty where larger agencies failed. He has excellent knowledge, applies it to great effect and is keen to learn new industries.”


– Alex Gray, review via TrustPilot


Arrange a free, no strings attached SEO consultation. I’ll look at your site and respond to your specific questions, on a 20 minute call. If you’d like to work together after that, great. If not – no hard feelings, I’m happy to help and take a chance on that.

Arrange your free SEO consultation call



I don’t offer any pre-packaged services. Every SEO strategy, every consultancy session or project is fully bespoke to you, based on your business needs and your current online visibility and challenges. My SEO consulting services are always tailored to each businesses’ needs.


I’ve managed many migrations of large and complex websites. I’ve got a proven process and majority of clients not only didn’t lose traffic post migration, but ended up with more visits to their site.


During my SEO consultant career I’ve helped many businesses which have faced a loss in website traffic in the past, to identify, remedy and restore the website to old levels of visibility online and leads.


I provide full keyword research that comes accompanied by a content plan for any new pages or changes required. The keywords come with seasonality, categories and intent identified and analysed.


For anyone experiencing a drop in traffic that can be related to a penalty. I consult and help companies to find out which penalty it is most likely and what steps are required to get out of it.


These range from top line (for businesses on limited budgets) to more in-depth, covering ecommerce sites, mobile SEO, site speed and more.

At the very start of the engagement I review your situation, the landscape and get an understanding of the limitations in place that may be holding your website back from ranking well.

I then review the competitors and create a gap analysis and present the findings to you, to agree on the direction.

We then execute the campaign on ongoing basis.

September Google Algo recovery via SEO freelance advice
seo consulting client results in SEMrush

I aim to be as flexible as possible, I prefer to run weekly or at the least, biweekly conference calls with screen sharing, where we can go over the newest findings and results.

Having these weekly touch points enables me to be fully accountable for the results of my work with you. I use Trello for project management and various SEO tools, outputs and insights from which I will share with you.

I don’t have any long term contracts, working with me is on month-by-month basis.

“ I met with and worked with Krystian over the past 18 months on a few projects and 100% trust him, he delivers great results and is transparent. His knowledge and approach is very current and he’s incredibly strategic.”


– Nikki Laker, review via TrustPilot


SEO is a process of improving visibility of a website on a search engine. For most, with a goal of generating more leads and sales.
SEO stands for search engine optimisation.

With organic and SEO the more you invest the longer you future proof your visibility and the wider you grow in search results.
With paid what you put in each month results in instant results and instant traffic, but doesn’t improve your long term ROI. SEO does.

Search engine marketing is a combination of tactics to market a website, it includes SMM – social media management, but is not limited to it.
SEO relies on organic traffic, SMM relies on Instagram or Facebook, while SEM uses a mix of these and paid media.

SEO is a continuous process and the ROI grows with time. The longer you practice it and the more google trusts your expertise and the ability of your website to provide useful information, the better ROI you’ll enjoy. SEO also integrates really well into other practices and the costs aren’t high to get started, especially if you hire an SEO consultant.

If your website lost traffic or you’re struggling to improve your visibility, i recommend getting help. Similarly, you don’t go to a personal trainer if you don’t need help with working out.

I provide continuous recommendations for your website and your rankings. I review you vs competitors and check the site for technical issues. There are many activities involved, but the overall idea is this.

In most cases yes. Size doesn’t matter. As long as you have a website that used to or is generating leads, in majority of cases i can help boost them. It’s all about having realistic expectation though.

As always, it depends on your situation. If you’re London based – and you rely on local traffic from regional keywords, then a good strategy, with citation building and onsite SEO results are achievable most of the time. I prefer to work remotely as it allows the most freedom and most productive, stress-free environment.

Technical SEO is a practice involving improving your website for users and search engines, from the technical standpoint. Making it faster, better structured and marked up for the bots.


To help others build their dreams and achieve their goals, by the medium of driving leads for their businesses, by increasing their website’s visibility in search engines.

Why this mission? Because that’s what makes me wake up in the morning, sorry to be very cringy here. I have started as an SEO consultant exactly this way, by helping out a fellow employee to start his dream business up (a bed and breakfast) which thanks to my help in driving leads, allowed the business to thrive and for him to leave his day job.

Coming back to this very first engagement into SEO consulting and my very first SEO client, reminds me of why I’ve started and why SEO feels like such a great thing to do every day.

Working with great businesses, with people who’s vision and the point of view I admire makes this a constantly engaging space to be in.

krystian szastok seo consultant london sky and sea
future of seo consulting and the industry mobile

Google is constantly developing in the way that they understand search queries. And this development presents constant challenges for businesses that rely on search traffic to generate sales.

I am seeing a lot more emphasis on ‘questions and answers’ present on the results from Google (their answers and direct answers boxes) as much as on people’s websites (the rise of ‘FAQ pages’ in schema).

What I’m seeing also, is a lot more push towards authoritative data and even in a way, censorship of some of the results, particularly in the health niche, where Google have employed more of fact checking for health facts and possibly filtering sites providing bad medical information or making too many ‘alternative health’ claims.

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