Hello! I’m Krystian.
Strategic SEO Consultant in London

Searchers’ intent focus (reviewed with Natural Language Processing), competitor benchmarking and weekly SEO tests – these are the three key strategic approaches that set me apart from any other SEO freelancer in London you may be looking to hire for your business.

These are not just slogans or jargon to me. A strong focus on these tactics, led by a strong insights-led strategy, is what delivers the best long-term SEO results for you.

I’ve been devising and managing successful SEO strategies and campaigns for leading brands, startups and rising stars for 14 years. I first developed my skills working agency side (leading SEO departments in some of the best digital marketing agencies in UK), before establishing my reputation as an international SEO consultant.

I’ve worked with multiple businesses helping them upskill internal teams, running training sessions, and providing support with processes and documentation. I also help smaller businesses with my SEO consulting – focusing on the business priorities to maximise every budget and deliver great results with quantifiable ROI every time.

Contact me at [email protected]

My Clients

SEO STRATEGY

I specialise in developing and executing full scale, results focused and fully bespoke SEO strategies. Knowing your competitors, defining a strong direction for your content and executing the project systematically is that drives long term, sustainable growth.

INTENT AND ACTION FOCUS

Intent of each page and the desired action of a user underpin all of the keyword research and onsite SEO. Google reviews each page and its purpose and whether it satisfies a user on the visit. Meeting this criteria is key to ranking any page.

FREQUENT SEO TESTS

Weekly / biweekly testing of various changes and elements is the best way to find what’s working quickly. Then delivering larger scale changes can be based on these tried and tested types of SEO onsite content/technical changes.
“ KRYSTIAN HAS BEEN EXCELLENT IN HELPING OUR COMPANY’S WEBSITE RECOVER FROM A GOOGLE PENALTY WHERE LARGER AGENCIES FAILED. HE HAS EXCELLENT KNOWLEDGE, APPLIES IT TO GREAT EFFECT AND IS KEEN TO LEARN NEW INDUSTRIES.”
– Alex Gray, review via TrustPilot
A FREE SEO CONSULTATION

ARE YOUR RANKINGS STUCK?

NEED NEW SEO IDEAS?

GOT HIT BY GOOGLE ALGO?

JUST WANT TO KNOW THE PRICES?

NEED A LONDON SEO FREELANCER?

Arrange a free, no strings attached SEO consultation. I’ll look at your site and respond to your specific questions, on a 20 minute call. If you’d like to work together after that, great. If not – no hard feelings, I’m happy to help and take a chance on that.
Download My Case Study PDF

Arrange your free SEO consultation call




FREELANCE CONSULTING SEO SERVICES

BESPOKE SEO STRATEGY

I don’t offer any pre-packaged services. Every SEO strategy, every consultancy session or project is fully bespoke to you, based on your business needs and your current online visibility and challenges. My SEO consulting services are always tailored to each businesses’ needs.

Every business is different and every single time I analyse rankings or review the Google Search Console and look for 301 or 404 errors, I find different scenarios. It’s only natural that every business will thus require a different approach. A good SEO strategy should be based on your particular situation and the tools used to execute it and tactics that compose it, will differ.

WEBSITE MIGRATION / MOVE

I’ve managed many migrations of large and complex websites. I’ve got a proven process and majority of clients not only didn’t lose traffic post migration, but ended up with more visits to their site.

The key points to note is that in every migration, whether it’s from domain to domain or from one website structure to another, there is a set of steps that should be followed. This shouldn’t be neglected as many migrations go wrong and result in a loss of visibility.

LOSS OF TRAFFIC/RANKINGS

During my SEO consultant career I’ve helped many businesses which have faced a loss in website traffic in the past, to identify, remedy and restore the website to old levels of visibility online and leads.

Everyone involved in running a website should use a rank tacking tool. This way you record valuable data which is a life saver in cases of any penalties or losses in traffic.

KEYWORD RESEARCH

I provide full keyword research that comes accompanied by a content plan for any new pages or changes required. The keywords come with seasonality, categories and intent identified and analysed.

Nowadays the correct approach to this involves tagging keywords into purchase stages and grouping them into topics. This adds an even further layer of data which assists in composing a solid content and SEO strategy.

GOOGLE ALGO PROBLEMS

For anyone experiencing a drop in traffic that can be related to a penalty. I consult and help companies to find out which penalty it is most likely and what steps are required to get out of it.

Sometimes Google Algorithms may only ‘pull you back’ on some of the pages or keywords. Investigations into this area are really complex and involve digging into a lot of SEO data. Sometimes they may involve misuse of Schema, too.

TECHNICAL SEO AUDITS

These range from top line (for businesses on limited budgets) to more in-depth, covering ecommerce sites, mobile SEO, site speed and more.

During technical auditing I use Screaming Frog and Sitebulb as my main tools of choice. I recommend using them to scan the site to get the best idea for what exactly you’ve got on it and what the structure and markup are.

WHAT'S MY PROCESS?

At the very start of the engagement I review your situation, the landscape and get an understanding of the limitations in place that may be holding your website back from ranking well.

I then review the competitors and create a gap analysis and present the findings to you, to agree on the direction.

We then execute the campaign on ongoing basis.

HOW DO I WORK WITH CLIENTS?

I aim to be as flexible as possible, I prefer to run weekly or at the least, biweekly conference calls with screen sharing, where we can go over the newest findings and results.

Having these weekly touch points enables me to be fully accountable for the results of my work with you. I use Trello for project management and various SEO tools, outputs and insights from which I will share with you.

I don’t have any long term contracts, working with me is on month-by-month basis.

MY OWN SEO PLUGIN: FAQ SCHEMA

To the right you can find my own SEO plugin: Free FAQ Schema For Pages and Posts (yes, catchy name, I know).

It enables you to display FAQ Schema on any page or post (duh) – which is useful if you want to let Google know that your questions and answers are valuable, and believe me, you want to let them know.

The benefits range from just being ‘good’ in Google’s books by improving quality signals on your site to gaining more landscape visibility on Google’s search results.
“ I MET WITH AND WORKED WITH KRYSTIAN OVER THE PAST 18 MONTHS ON A FEW PROJECTS AND 100% TRUST HIM, HE DELIVERS GREAT RESULTS AND IS TRANSPARENT. HIS KNOWLEDGE AND APPROACH IS VERY CURRENT AND HE’S INCREDIBLY STRATEGIC.”
– Nikki Laker, review via TrustPilot

FREELANCE SEO CONSULTING FAQ

What is SEO?

SEO is a process of improving visibility of a website on a search engine. For most, with a goal of generating more leads and sales.
SEO stands for search engine optimisation.

Is organic visibility better than paid visibility?

With organic and SEO the more you invest the longer you future proof your visibility and the wider you grow in search results.
With paid what you put in each month results in instant results and instant traffic, but doesn’t improve your long term ROI. SEO does.

What's the difference between SEO, SEM and SMM?

Search engine marketing is a combination of tactics to market a website, it includes SMM – social media management, but is not limited to it.
SEO relies on organic traffic, SMM relies on Instagram or Facebook, while SEM uses a mix of these and paid media.

What are the benefits of hiring an SEO consultant in London?

Search Engine Optimisation is a continuous process and the ROI grows with time. The longer you practice it and the more google trusts your expertise and the ability of your website to provide useful information, the better ROI you’ll enjoy. Search Engine Optimisation also integrates really well into other practices and the costs aren’t high to get started, especially if you hire an SEO freelancer.

Do I really need help from an SEO expert?

If your website lost traffic or you’re struggling to improve your visibility, i recommend getting help. Similarly, you don’t go to a personal trainer if you don’t need help with working out.

What is involved in being an SEO expert?

I provide continuous recommendations for your website and your rankings. I review you vs competitors and check the site for technical issues. There are many activities involved, but the overall idea is this.

Can you help a smaller business with freelance SEO consultancy?

In most cases yes. Size doesn’t matter. As long as you have a website that used to or is generating leads, in majority of cases i can help boost them. It’s all about having realistic expectation though.

Can a local SEO specialist help me?

As always, it depends on your situation. If you’re London based – and you rely on local traffic from regional keywords, then a good strategy, with citation building and onsite Search Engine Optimisation results are achievable most of the time. I prefer to work remotely as it allows the most freedom and most productive, stress-free environment.

What is 'technical SEO'?

Technical SEO is a practice involving improving your website for users and search engines, from the technical standpoint. Making it faster, better structured and marked up for the bots.

WHAT'S MY MISSION AS AN SEO CONSULTANT?

To help others build their dreams and achieve their goals, by the medium of driving leads for their businesses, by increasing their website’s visibility in search engines.

Why this mission? Because that’s what makes me wake up in the morning, sorry to be very cringy here. I have started as an SEO consultant exactly this way, by helping out a fellow employee to start his dream business up (a bed and breakfast) which thanks to my help in driving leads, allowed the business to thrive and for him to leave his day job.

Coming back to this very first engagement into SEO consulting and my very first SEO client, reminds me of why I’ve started and why SEO feels like such a great thing to do every day.

Working with great businesses, with people who’s vision and the point of view I admire makes this a constantly engaging space to be in.

HOW I SEE THE FUTURE OF SEO CONSULTING?

Google is constantly developing in the way that they understand search queries. And this development presents constant challenges for businesses that rely on search traffic to generate sales.

I am seeing a lot more emphasis on ‘questions and answers’ present on the results from Google (their answers and direct answers boxes) as much as on people’s websites (the rise of ‘FAQ pages’ in schema).

What I’m seeing also, is a lot more push towards authoritative data and even in a way, censorship of some of the results, particularly in the health niche, where Google have employed more of fact checking for health facts and possibly filtering sites providing bad medical information or making too many ‘alternative health’ claims.
NewTide Digital Ltd, 86-90 Paul Street, London, EC2A 4NE. Phone: +447455183193 Company Reg: 9685847 VAT: 265 4314 08
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