How does Local SEO work?
Local SEO is pretty self explanatory – it’s all the standard practises of SEO but kept condensed to a specific area.
If you follow a more local approach, it is easier to identify keywords used by people in your trading area or city. You can then hone in into these keywords that are used for your service or product.
What specific things do you need to account for in a local SEO campaign?
Potential customers will often search with the terms “near me” or the town or city name after their main search query, so it’s important to account for this when designing a local SEO strategy.
It’s important that your website doesn’t just rank highly in Google, but also ranks highly in Google Maps listings.
Even though you’ll be working in a much smaller area than you usually would, it’s important to recognise that whether a local or national campaign, you’ll still encounter some ranking challenges.
This means that for any SEO campaign the strategies are pretty much the same, but for local SEO the strategies will just be on a slightly smaller scale.
Does Local SEO impact both mobile and desktop users in the same way?
Local search doesn’t just impact desktop users, but it’s slightly different for desktop, laptop and mobile users and where they’re searching from counts too.
The world has shifted online, and it’s never been more important to curate an online presence for your local customers.
Local SEO services will be able to help your website perform better in local search results.
How Can Local SEO Services Help Your Business?
Our local SEO services can help improve all different kinds of local businesses – including retail outlets or service providers. When you choose to invest in local SEO services, you will start to see technical improvements, citation improvements and trust improvements – all of which are required for your rankings to grow. I can help with all aspects of Local SEO search, and by working with me, we can ensure that your business ranks highly in your local area.
What exactly is Local SEO?
Local SEO means improving your business’ organic search traffic and online presence in regards to a specific location and radius.
To start improving your rankings on Google, it’s important to show that your business offers users value in their products and services.
It’s also critical that Google ranks your website as being trustworthy, with good topical authority.
What strategies will I use to improve your website’s local SEO?
As I work on improving your website’s local SEO, I will also evaluate your local competitors and put in strategies to outrank them.
I use a wide range of tools and techniques to achieve these results and we’ll be able to drive forward local relevance when it comes to promoting your local services.
What Are The Benefits of Using Local SEO?
In comparison to other marketing strategies, such as pay-per-click advertising or directory listings, local SEO offers the best value for money.
There are countless benefits associated with local SEO. The stronger your organic visibility, the more likely your website will rank highly for a wide variety of keywords, resulting in increased organic traffic and exposure. This will of course result in a higher number of enquiries and product sales.
I have years of experience working in local SEO, with both small and large businesses.
I will create an extensive strategy plan for your local business, incorporating On Page SEO, Off Page SEO, keyword research, competitor analysis and so much more.
What Factors are Important in Local SEO?
Google’s Local Algorithm will assess many micro-factors when it comes to your website.
The algorithm will evaluate how people interact with your brand, pattern of brand searches and it will also review profiles too.
Google’s Local Algorithm will also assess how your website performs in regards to audience trust and your website’s reputation.