Ultimate Guide to Redirects
Redirecting is something anyone who owns/manages a website will have to deal with. Essentially, redirects are a technique used to redirect visitors from one URL to another. Redirecting needs to be done for a number of reasons, so here’s all that you should know about it. Redirections can be useful in situations such as changing…
Read moreGOOGLE BERT UPDATE: 5 ACTIONABLE TAKEAWAYS BASED ON GOOGLE’S PAPER AND UK SEARCH LANDSCAPE
The latest Google update is here, and I wanted to present a few ideas to help you take advantage of it. BERT was trained on Wikipedia among others, using 2,500M words and now it’s here to help Google present better ‘question answering’ in the results. Back after a long hiatus from writing anything SEO related,…
Read moreSEPTEMBER 2019 GOOGLE CORE UPDATE: HOW ‘LEAVING NO STONE UNTURNED’ TURNED AROUND A TRAFFIC DROP
It has now been enough time since the September 2019 update to gauge what it targeted more or less and what changes should be made to regain your rankings before or during the next big core update.What I present here are not individual fixes as they depend on each website, but more of a concise…
Read moreWhat is ‘search intent’ and how to optimise for it?
Hi, my name is Krystian. I’m an SEO consultant and I’ve been doing it for a long, long time, about 13 years now. What I wanted to talk to you today about is optimizing for Google’s search intent and how to match this intent with our web page. This is a big, ongoing move by…
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