Link audits – reviews of backlink profiles to find potentially toxic links.
Local SEO – improving local visibility, via local citation building, onsite SEO and cross vertical approach to local lead generation for businesses.
Creative link building – developing strategies and executing link building campaigns. I base these often on competitors and only ever build links that have genuine purpose behind them, never on sites created only for link building purposes.
Content promotion & outreach – if there is already a content asset present on the site I can prepare and execute a plan of promoting it and putting it in front of relevant audience.
Technical SEO Audits – these range from top line (for businesses on limited budgets) to more indepth, covering ecommerce sites, mobile SEO, site speed and more.
Keyword Research – finding the best keywords matched to the different buying stages. This comes accompanied by exact suggestions on how to implement these keywords.
Content audit and content schedule/editorial calendar development – reviewing onsite content and providing a calendar for the inhouse content team (or a freelancer) to develop the required content to engage with your audience.
Content strategy development – larger, all encompassing work for businesses which haven’t engaged in content marketing before, or that need a new direction.
Panda & Penguin Penalty consulting – for anyone experiencing a drop in traffic that can be related to a penalty. I consult and help companies to find out which penalty it is most likely and what steps are required to get out of it. I worked on both manual Penguin penalties as well as filter based penalties.