Just announced: Google’s ‘scarlet letter’for sites not on HTTPS

Google will soon start highlighting unsecure websites in Google Chrome using a warning on the address bar.

According to Vice.com, “during a presentation at the Usenix Enigma security conference in San Francisco, Google pushed the proposal out in the open with much more fanfare, and gave a sneak peek of how it’s going to look. (You can see the little red “x” on the padlock in the URL bar.)”.

I can’t foresee a huge impact this will have unless the awareness of it increases.
There are no statistics on how many people actually look there for the usual security icon.

It’s yet another step by Google to ensure more sites are moving to secure servers, using https protocol rather than http (unsecure).

If it’s not in your 2016 plans to go secure, this may aid the argument.

Google’s next move could be to highlight secure sites in search results in the future, or boost their rankings.

If you need any help with moving your site to https, get in touch.

sources: Bill Hartzer, Vice.

3 Ways in which Google serving 4 ads on top of results is good for some SEOs and our clients

Google has been squeezing money out of search for over a decade now.
Some SEOs live in fear of SEO dying once there are only ads on Google.

I don’t think there’s anything to be afraid of and here’s why.

Survivor mentality
Read more

LinkRisk and Krystian Szastok Present ‘Tinder for Backlink Audits’

I have great news to announce! During March I worked with the amazing Link Risk team to develop project ‘Mobile Link Audits’ (I know, not a very sexy name) which allows you to audit links on the fly!

Thank you everyone for participating, but this was only an April Fools idea 🙂

Benefits:

  • Audit links on the fly: whether you’re on a bus, train, in your bed or in the loo
  • Compatible with all Android devices (iPhone coming soon)
  • Now you can use your down time to audit links

How to use:

  1. Upload links via a CSV file
  2. Swipe left to mark a link for removal (or disavow)
  3. Swipe right to mark the link as ‘safe’
  4. Download the list once you’re done

linkrisk-tinder-for-backlinks-social

paul-quote



Progress: my move from Jellyfish to RocketMill

I’m typing this post on the train from Brighton to East Grinstead – my last day commuting to Jellyfish. I moved in with my girlfriend and out of Brighton a few days ago you see.

It’s been a great time working for Jellyfish, they’re a great and talented agency, spanning now three continents and wide array of services. Some really great people I had pleasure to work alongside!

For me now it’s time for a change, another leap forward in my life, I’m joining RocketMill tomorrow (1st of May) – a smaller agency, but with a great team and offering and with a soul and passion for what they do.

It was a really hard decision, but the timing was so right and the approach of guys from RocketMill seems to be aligned with my current vision of how I want to do things at this stage in my life.

Thank you to everyone I worked alongside and thanks to all the top Twitter/Skype/FB SEO folk I get the pleasure to converse with – you’ve all been impartial in this step up for me.

Starting Your Own Business in Digital – Advice from 10 Brand New SEO Entrepreneurs

Hey!

People often ask me why haven’t I started my own agency yet – why do I only do some freelance gigs on side of my main job.

Also, recently a lot of big name (and slightly smaller name – composed of less letters or thinner ones, like ‘i’ or ‘l’ as compared to ‘w’ or ‘m’) went freelance or started new companies (so called startups).

I wanted to find out what drives them towards these decisions and how they’re getting on. This is in a way follow up to my Q&A on starting your own business with 14 established SEO experts.

Below are their answers to my set of questions – please do feel free to post questions in comments I’ll pass them on to a particular person – if you’re interested to know more.

Also – I follow all these guys on Twitter – they share great advice on regular basis so I strongly suggest you follow them too. It’s a steady stream of good information on all things digital.
Read more

How To Be Happier – 103 Ways To Be Happy

Recently I realise more and more how busy I am with my life and it seems to me from recent reading that it’s a very common issue.

A while back I stumbled across this post by Chris Winfield – listing 103 different ways to be happier. We chatted with Chris as I thanked him for the list and asked if I can reproduce his work in a different format – he agreed (thanks again Chris).

Read more

Comparing Best Free Backlink Checker Software Packages

IF you’re wondering which backlink checking software to use and who has the most data and at what price, here’s a breakdown of the most popular backlink companies:
Read more

SEO Conferences 2014 UK Calendar and a Map

Not wanting to miss any good SEO conferences in 2014 I’ve created this list and a map, hope you find it helpful.

Please see below for more info:
Read more

How to Start Your Own SEO Business: Q&A With 14 Leading SEO Experts

Hey!

Below is a collaborative blog post from 14 leading SEOs I follow and in some way admire. They were kind enough to spare some of their precious busy time and share their tips on how to start your own SEO business.

Whether it’s a company or just being a freelancer you’re after I guarantee you’ll find nuggets of knowledge (or a whole motherload of it if you read all of the below) to get you started. Enjoy and please thank them for contributing by following/retweeting their stuff cos they’re really top guys.Read more

How to Reduce Stress and Prevent Burnout By Limiting Time Spent Online – Internet Fast Experiment

Yesterday I stumbled across (actually, I twittered’d over) a post by Ryan Gibson titled Internet Fast. It spoke about how Ryan read another article that inspired him to take a break from any not necessary online activity. Basically – we all as online marketers (inbound marketers, SEOs, growth hackers, the lot) have to spend time online at work in order to remain in employment, however, we all I think tend to spend a lot of time online outside of office hours.

In the past every time I cut off an addiction (sugar, smoking, overeating to name a few) it resulted in increased levels of happiness and reduced stress.

Too much time on emails and twitter made me stressed

I recently realised this is causing me to be overally stressed and occasionally even leading to feeling burnout and overwhelmed. One of my bosses gave me a great advice – stop checking your work emails after 7pm and control your use over the weekends. This helped a lot.

Solution

I think next step is for me to to follow Ryan’s experiment and limit the use for a full week (below is an excerpt from Ryan’s post):

When will this begin?
I have provisionally set the 7th October until Midnight Sunday the 13th as my internet fast. Within this period I will not be allowed to use the internet outside of business hours and will continue to work the standard working day. 3G and Wifi will be turned off my smart phone; my laptop will only be used in offline mode. I will lead a completely disconnected lifestyle.

What I’m trying to achieve?

I want to learn to control my access to Twitter and Facebook. I have been spending every evening learning about SEO, strategies other’s use, analysing links and tactics, reading news about SEO and digital and productivity posts for the last 6 years. Even on my holidays. I think it’s time for a break. Time to learn to control that habit to ensure I can have a life without constant access to my notifications.

This exercise should result in lowered stress levels. I know this because even reducing my time spent on checking work emails from my mobile helped greatly.

I want to improve my time off – to make it truly time off, not just time outside the office BUT online. The time I’m supposed to be spending with my girlfriend or actually – just reading stuff not to do with digital. I haven’t watched a TV series in 3 months now  – because I found it waste of time. It’s time for me to learn how to relax again.

What about you?

It would be great to make it a thing – a few of us could do that experiment at the same time (it’s 7th October until Midnight Sunday the 13th – actually I’ll make mine until morning Monday 14th October).

If you decide this is something that sounds good, drop me an email or a comment, do it and let’s post afterwards with our thoughts. I’ll be writing a few sentences each day describing how I used my time instead of being online and how difficult I found the disconnection. Also how I felt by Sunday 13th October – towards the end of the experiment.

Featured image credit: entirelysubjective